Several reasons for that but maybe the biggest, is because it isn't easy to recognize what you don't know.
Learning how to change our planet for the better is something I would like to know more about. One small step in that direction might well be a new book from Patagonia.
Publisher of Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement, edited by Nora Gallagher and Lisa Myers; foreword by Yvon Chouinard
For over twenty years, Patagonia has organized an invite-only Tools Conference, where experts in the field provide practical training to help environmental activists be more effective. Now Patagonia has captured Tools’ best wisdom and advice for all in a new book, Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement. The book is a collection of essays written by presenters from past and upcoming conferences, teaching the tricks of the trade and best practices on grassroots organizing, lobbying, campaign planning and communication strategy, getting the most out of social media, fundraising, using new technologies, how to work with business and more. Packaged together with full-color photos, the book also features case studies, inspirational keynotes and “wins,” or uplifting stories of environmental success. With Tools for Grassroots Activists, Patagonia reaches beyond their annual grants program recipients and the biannual Tools Conference attendees to provide the guidelines and inspiration that every environmental group needs to achieve their goals.